PPC built for small businesses - not just big budgets
Get a paid ads strategy that works for your goals and budget.
Is PPC worth it for a small business?
It can be, if it’s done right. Paid ads can drive serious results, but without a clear strategy, it’s easy to waste money fast.
By running small businesses, even small businesses with limited budgets can begin to see some ROI through smarter campaigns using the right platforms, targeting the right people, and making every click count.
Looking to add PPC to your marketing mix but don't know how? Let's chat.
PPC
I can support you with
Strategy
Build a PPC plan that fits your goals, budget, and audience — no guesswork, just smart targeting.
Setup
Get your campaigns launched properly, with the right structure, tracking, and creative from day one.
Keywords
Find the terms your audience is actually searching for, and avoid wasting spend on the wrong ones.
Ad Copy
Write ads that speak to your audience and drive action, without sounding like everyone else.
Optimisation
Track what’s working, tweak what’s not, and keep improving performance over time.
Advice
Know when to scale, pause, or pivot, with support that helps you stay in control of your spend.
Our process
STEP ONE
Discovery Call
We'll start with a relaxed, no-pressure discovery call where we get to know each other a bit and see if we’re a good fit. I’ll ask some questions about your business, your goals, challenges, and what success looks like for you. You'll get the chance to ask me anything too, this is your chance to get a feel for how I work and whether my approach aligns with what you're looking for.
STEP TWO
Strategy Development & Approval
Once we're aligned on what you want to achieve, I'll go away and get stuck into the strategy. Using everything we've spoken about, I'll create a tailored plan that fits to your goals, timeline, and resources. Once it's ready, we'll run through it together to make sure it's right for you. Everything will be explained so you understand each recommendation and once you're happy we'll lock it in and start to bring it to life.
STEP THREE
Activity Period
Now we can get started with the fun stuff! I'll go away and get started putting together what we've agreed to. You won't be left in the dark either, I'll make sure to keep you in the loop on the progress being made with regular updates, quick check-ins, and a clear view of what's going on behind the scenes.
STEP FOUR
Reporting & Next Steps
Once the activity period has wrapped up, we'll come back and take a look a the big picture together. I'll put together a simple but in-depth report that looks at what we did, what worked, and what we've learned. You'll get real insights, not just graphs and numbers, so you can see the impact of the campaign and make a decision on how you'd like to proceed.
YOU MAY NEED TO KNOW
Frequently Asked Questions
What is PPC and how does it work?
PPC (Pay-Per-Click) is a form of online advertising where you only pay when someone clicks your ad. It’s commonly used on platforms like Google Ads and Meta Ads.
Is PPC a good option for small businesses?
Yes, when it’s targeted and managed properly. It can be a cost-effective way to drive traffic, leads, or sales without needing a huge budget.
How much should I spend on PPC?
There’s no one-size-fits-all answer. I’ll help you set a realistic budget based on your goals, industry, and competition.
Can you manage the ads for me?
Of course! I can help with setup, strategy, and optimisation. or if you'd prefer, give you the tools and guidance to manage it yourself, depending on what works best for you.
What platforms do you work with?
I work across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms depending on where your audience is most active.
