Smarter strategy, without the agency overhead
Your business deserves a strategy that works, not one that drains your time or budget.
So... where do you even start with a marketing strategy?
If you're running a business, you probably already feel like you're tackling a never-ending lists of things to do, and that's before you even think about marketing.
Lost of small business owners find themselves just doing social media because they feel like they have to, but with a well-crafted marketing strategy, marketing can become something that actually starts to support your business.
Want to get a marketing strategy in place but not sure where to start? Let's chat.
MARKETING STRATEGY
I can support you with
Research
Understand your market, competitors, and where you fit in - with insights that actually mean something.
Social Media
Define who you’re talking to and how to reach them in a way that resonates and converts.
Goals
Set realistic, measurable goals that align with your business stage and marketing budget.
Tactics
Identify the right mix of channels and tactics to get results without wasting time or money.
Planning
Turn strategy into action with a clear, step-by-step plan you can follow confidently.
Support
Know where to start and what to prioritise, with guidance that keeps things simple.
Our process
STEP ONE
Discovery Call
We'll start with a relaxed, no-pressure discovery call where we get to know each other a bit and see if we’re a good fit. I’ll ask some questions about your business, your goals, challenges, and what success looks like for you. You'll get the chance to ask me anything too, this is your chance to get a feel for how I work and whether my approach aligns with what you're looking for.
STEP TWO
Strategy Development & Approval
Once we're aligned on what you want to achieve, I'll go away and get stuck into the strategy. Using everything we've spoken about, I'll create a tailored plan that fits to your goals, timeline, and resources. Once it's ready, we'll run through it together to make sure it's right for you. Everything will be explained so you understand each recommendation and once you're happy we'll lock it in and start to bring it to life.
STEP THREE
Activity Period
Now we can get started with the fun stuff! I'll go away and get started putting together what we've agreed to. You won't be left in the dark either, I'll make sure to keep you in the loop on the progress being made with regular updates, quick check-ins, and a clear view of what's going on behind the scenes.
STEP FOUR
Reporting & Next Steps
Once the activity period has wrapped up, we'll come back and take a look a the big picture together. I'll put together a simple but in-depth report that looks at what we did, what worked, and what we've learned. You'll get real insights, not just graphs and numbers, so you can see the impact of the campaign and make a decision on how you'd like to proceed.
YOU MAY NEED TO KNOW
Frequently Asked Questions
What is a marketing strategy for a small business?
A marketing strategy outlines how your business will attract and retain customers. For small businesses, it’s especially important to focus on cost-effective tactics that deliver real results.
How much does a marketing strategy cost for a small business?
Prices vary widely, but marketing agencies can sometimes charge (up to) tens of thousands. I offer a more affordable option designed specifically for small business owners who want expert guidance without the big-agency price tag.
Can I implement the strategy myself?
Absolutely. The strategy is designed to be actionable and easy to follow, even if you’re not a marketing expert. You’ll get a clear plan and advice on where to start.
What’s the difference between a marketing strategy and a marketing plan?
A marketing strategy is the why and what, your goals, audience, and approach. A plan is the how - the specific actions you’ll take. I provide both, so you’re not left guessing.
Is this suitable for smaller businesses?
Yes! Whether you’re launching a new product, running an online store, or growing a service-based business, the strategy will be tailored to your specific needs and goals.
