Send emails that your audience will actually open
Emails are one of the strongest tactics you can use to engage your audience, are you?
Are you guilty of sending emails that nobody opens?
Email marketing can work for a business of any size but only if it's done properly.
That doesn't mean bombarding your database with email after email until they finally open one - probably to unsubscribe!
It's about using a strategy to get your content seen by the people it's most useful for.
Want to add email marketing to your mix? Let's chat.
EMAIL MARKETING
I can support you with
Strategy
Plan email content that supports your wider marketing goals and keeps your audience engaged over time.
Automation
Set up smart, time-saving sequences that welcome, nurture, and convert, without needing constant input.
Campaigns
Send emails that land well, whether you’re launching something new or just staying in touch.
Newsletters
Keep your audience in the loop with regular updates that are actually worth reading.
Copywriting
Write emails that sound like you, clear, helpful, and built to drive action without the hard sell.
Tools
Get help choosing and setting up the right platform for your business, whether it’s HubSpot, Mailchimp, Klaviyo, or something else.
Our process
STEP ONE
Discovery Call
We'll start with a relaxed, no-pressure discovery call where we get to know each other a bit and see if we’re a good fit. I’ll ask some questions about your business, your goals, challenges, and what success looks like for you. You'll get the chance to ask me anything too, this is your chance to get a feel for how I work and whether my approach aligns with what you're looking for.
STEP TWO
Strategy Development & Approval
Once we're aligned on what you want to achieve, I'll go away and get stuck into the strategy. Using everything we've spoken about, I'll create a tailored plan that fits to your goals, timeline, and resources. Once it's ready, we'll run through it together to make sure it's right for you. Everything will be explained so you understand each recommendation and once you're happy we'll lock it in and start to bring it to life.
STEP THREE
Activity Period
Now we can get started with the fun stuff! I'll go away and get started putting together what we've agreed to. You won't be left in the dark either, I'll make sure to keep you in the loop on the progress being made with regular updates, quick check-ins, and a clear view of what's going on behind the scenes.
STEP FOUR
Reporting & Next Steps
Once the activity period has wrapped up, we'll come back and take a look a the big picture together. I'll put together a simple but in-depth report that looks at what we did, what worked, and what we've learned. You'll get real insights, not just graphs and numbers, so you can see the impact of the campaign and make a decision on how you'd like to proceed.
YOU MAY NEED TO KNOW
Frequently Asked Questions
What is email marketing and how does it work?
Email marketing is a way to communicate directly with your audience through newsletters, campaigns, and automated sequences, helping you build relationships and drive action.
Is email marketing still effective for small businesses?
Yes, it’s one of the most cost-effective channels for building trust, increasing sales, and staying top of mind with your audience.
How often should I send emails?
That depends on your audience and goals. I’ll help you find a frequency that keeps people engaged without overwhelming them.
Can you help me write the emails?
Definitely. I can support you with writing, editing, and planning, or just help you get set up with a strategy you can manage yourself.
What tools do you work with?
I tend to work with HubSpot and Mailchimp but if you are already setup on a platform we can work from there.
