How to Plan Your Marketing When You Don’t Have a Marketing Team

It's perfectly natural if you're a smaller construction business and you don’t have access to marketing resources, after all, it can get expensive to hire a full marketing team or outsource to an agency. But, the good news is, you don’t need a full team to make progress. You just need a plan, a bit of structure, and the right kind of support.

Here’s how to plan your marketing when you’re working solo:

1. Start by identifying your goals

Are you trying to increase the number of enquiries that you generate? Improve visibility? Get some bigger projects through the door? Understanding your goals will help you to shape everything else, from the channels you choose to the content you create.

2. Choose your tactics

Pick two or three marketing tactics that align with your audience. For construction, that might be looking at your SEO strategy, getting consistent on social media, and engaging your audience through email marketing.

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3. Create a simple calendar

You'd be surprised how easily it is to stick to your marketing strategy when you've done proper planning and put a content calendar together. All of a sudden, writing those x8 social posts per month, and putting together a piece of blog content becomes a little easier when you've planned ahead of time what you want to talk about.

4. Use your time wisely

Don’t get stuck in the details. Focus on high-impact tasks like updating your website, posting project photos, or sending follow-up emails. It might feel like you're doing less because you're not spending a full day on something in particular. But sometimes, a hyper-focused hour spent efficiently can give you so much more than spending all day on less productive activities.

5. Get flexible support

You don't need a full time hire, or an expensive marketing agency, to get more out of your marketing. Sometimes, a simple all-in-one package gives you access to what is right for your business. Marketing without a team doesn’t mean doing it alone. It means leading the vision with the right support behind you.