Privacy Policy

1. Who We Are

This website is operated by Dean Frear Marketing, a UK-based organisation committed to protecting your personal data and respecting your privacy. If you have any questions about this policy, you can contact us at df@deanfrear.co.uk.

2. What Data We Collect

We may collect and process the following types of personal data:

• Name and contact details (e.g. email address, phone number)
• IP address and device information
• Behavioural data (e.g. pages visited, time spent)
• Any information you provide via forms or direct communication

We do not knowingly collect data from children under 13 unless explicitly required and safeguarded under the DUAA.

3. How We Use Your Data

We use your data to:

• Respond to enquiries and provide services
• Improve website performance and user experience
• Send relevant marketing communications (with your consent)
• Comply with legal obligations

We rely on one or more lawful bases for processing, including consent, contract fulfilment, and recognised legitimate interests such as fraud prevention and service improvement.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. Some cookies are essential, while others (e.g. analytics) may be used without explicit consent under the DUAA if deemed low-risk. You can manage your preferences via our cookie settings tool.

5. Sharing Your Data

We may share your data with trusted third parties who help us operate our website and deliver services. These include hosting providers, analytics platforms, and marketing tools. We ensure all partners comply with UK GDPR standards.

6. International Transfers

If your data is transferred outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions.

7. Your Rights

You have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with the ICO

To exercise any of these rights, please contact us at df@deanfrear.co.uk.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined above, or as required by law. Criteria for retention include service duration, legal obligations, and user preferences.

9. Security Measures

We implement appropriate technical and organisational measures to protect your data, including encryption, access controls, and regular audits.

10. Changes to This Policy

We may update this policy to reflect changes in law or our practices. Any updates will be posted on this page with a revised effective date.