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Privacy Policy

1. Who We Are

This website is operated by Dean Frear Marketing, an independent UK‑based freelance marketing consultancy providing strategic marketing, campaign management, and operational support. We are committed to protecting your personal data and respecting your privacy.

If you have any questions about this policy or how your data is handled, please contact us at df@deanfrear.co.uk.

2. What Data We Collect

We may collect and process the following types of personal data when you interact with our website, services, or communications:

  • Identity and contact details (e.g., name, email address, phone number)

  • Business information (e.g., company name, project details, marketing needs)

  • Technical data (e.g., IP address, browser type, device information)

  • Behavioural and analytics data (e.g., pages visited, time spent, referral source)

  • Marketing preferences and communication history

  • Information you provide directly via forms, email, or booked calls

We do not knowingly collect data from children under 13 unless explicitly required and safeguarded under the DUAA.

3. How We Use Your Data

We use your personal data to:

  • Respond to enquiries and deliver freelance marketing services

  • Prepare proposals, audits, or strategic recommendations

  • Improve website performance and user experience

  • Analyse marketing performance and optimise campaigns

  • Send relevant updates or marketing communications (with your consent)

  • Maintain business records and comply with legal obligations

We rely on lawful bases such as:

  • Contract (when you engage Dean Frear Marketing for services)

  • Legitimate interests (e.g., improving services, preventing fraud, understanding website usage)

  • Consent (e.g., newsletter sign‑ups, marketing opt‑ins)

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and understand how visitors use the website.

These may include:

  • Essential cookies – required for core site functionality

  • Analytics cookies – used to measure traffic and behaviour

  • Marketing cookies – used for advertising platforms such as Google Ads, LinkedIn, or Meta

Where required, we request your consent before setting non‑essential cookies. You can manage or withdraw your preferences at any time via our cookie settings tool.

5. Sharing Your Data

We may share your data with trusted third‑party providers who support our operations, such as:

  • Website hosting and security providers

  • Analytics and tracking platforms

  • CRM and email marketing tools

  • Scheduling and communication tools

  • Advertising platforms (e.g., Google, LinkedIn) when you consent to marketing cookies

All partners are required to comply with UK GDPR and process data securely.

We do not sell your data.

6. International Transfers

Some service providers may be located outside the UK. When this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

  • Additional security measures where required

7. Your Rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data

  • Object to or restrict certain types of processing

  • Withdraw consent at any time (where processing is based on consent)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact df@deanfrear.co.uk.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:

  • Service delivery and project completion

  • Legal, tax, and accounting requirements

  • User preferences and communication history

Retention periods vary depending on the type of data and the context in which it was collected.

9. Security Measures

We implement appropriate technical and organisational measures to protect your data, including:

  • Secure hosting and encrypted storage

  • Access controls and authentication

  • Regular audits and system reviews

  • Use of reputable, GDPR‑compliant third‑party tools

While no system is completely risk‑free, we take data protection seriously and continuously improve our safeguards.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in law, technology, or our business practices. Any updates will be posted on this page with a revised effective date.