If you’re investing time and effort into content creation, you want it to keep working for you, not just for a day or a week, but for months or even years. That’s the power of evergreen content.
In this guide, we’ll explain what evergreen content is, why it’s a competent SEO and marketing strategy for small businesses, and how to create it effectively.
Evergreen Content Defined
Evergreen content is content that stays relevant and valuable over time. Unlike news articles or seasonal promotions, evergreen content remains relevant and valuable over time. It answers timeless questions, solves ongoing problems, or provides foundational knowledge, making it a long-term traffic driver.
Why Evergreen Content Matters for SEO
Evergreen content is a cornerstone of a strong SEO strategy. Here’s why:
- Sustained traffic: It continues to attract visitors long after it’s published.
- Backlink potential: High-quality evergreen content is more likely to be linked to by other sites.
- Improved rankings: Google rewards content that consistently answers user queries.
- Lower maintenance: You don’t need to update it constantly (though occasional refreshes help).
👉 Related: How to write blog posts that rank on Google
Examples of Evergreen Content
Here are some standard formats that work well as evergreen content:
How-To Guides
Step-by-step tutorials that solve a specific problem.
Examples:
- “How to Start a Small Business in the UK”
- “How to Set Up a Google Ads Campaign”
FAQs
Answering frequently asked questions in your industry.
Examples:
- “What Is PPC Advertising?”
- “How Often Should I Post on Social Media?”
Glossaries
Define key terms your audience may not understand.
Examples:
- “A Beginner’s Guide to Marketing Terms”
- “SEO Glossary for Small Business Owners”
Case Studies
Real-world examples of how your product or service helped a customer.
Examples:
- “How We Helped a Local Bakery Increase Online Orders by 40%”
- “Case Study: Boosting Email Open Rates with Better Subject Lines”
How to Create Evergreen Content
Here’s a simple checklist to help you get started:
- Choose timeless topics: Focus on questions or problems that won’t change quickly.
- Do keyword research: Utilise tools like Google Keyword Planner or Ahrefs to identify high-volume, low-competition keywords.
- Write for beginners: Evergreen content often targets people new to a topic—keep it clear and free from jargon.
- Make it comprehensive: Aim to be the go-to resource on the topic. Include examples, visuals, and internal links.
- Update periodically: Even evergreen content benefits from occasional refreshes to stay accurate and competitive.
👉 Related: What is content marketing?
Final Thoughts
Evergreen content is one of the smartest investments you can make in your content marketing strategy. It builds authority, drives consistent traffic, and delivers long-term ROI, without needing constant updates or promotion.