SEO or Google Ads, which should I do first?
This is one of the most common questions small business owners ask, and most answers dodge it with...
Should I focus on social media or a website first?
If you're starting from nothing, this is one of the first real decisions you'll face, and most...
How do I know if my website is actually working?
There's a difference between a website that works and a website that isn't broken. Most business...
When should a small business hire marketing help?
Short answer: usually earlier than people think, but not necessarily in the way people assume.
Do I Need a CRM as a Small Business?
Short answer: probably not straight away, but there's a point where it stops being optional. Here's...
How Much Should I Spend on Marketing as a Small Business?
Want the short answer? It depends on your business, but most guides won't tell you that honestly....
How to Build a Basic Marketing System That Actually Works
Most small businesses don’t have a marketing system. They have a collection of tasks they try to...
Why Consistency Beats Complexity in Marketing
A lot of small businesses think they need complicated marketing to get results. They look at what...
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What Marketing Actually Is (& Why Small Businesses Overcomplicate It)
Most small businesses think marketing is complicated. It isn’t. The problem is that the industry...
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What a Marketing Strategy Should Actually Include
A lot of small businesses think a marketing strategy needs to be a long, complicated document....