If you’re investing time and effort into content creation, you want it to keep working for you, not just for a day or a week, but for months or even years. That’s the power of evergreen content.
In this guide, we’ll explain what evergreen content is, why it’s a competent SEO and marketing strategy for small businesses, and how to create it effectively.
Evergreen content is content that stays relevant and valuable over time. Unlike news articles or seasonal promotions, evergreen content remains relevant and valuable over time. It answers timeless questions, solves ongoing problems, or provides foundational knowledge, making it a long-term traffic driver.
Evergreen content is a cornerstone of a strong SEO strategy. Here’s why:
👉 Related: How to write blog posts that rank on Google
Here are some standard formats that work well as evergreen content:
Step-by-step tutorials that solve a specific problem.
Examples:
Answering frequently asked questions in your industry.
Examples:
Define key terms your audience may not understand.
Examples:
Real-world examples of how your product or service helped a customer.
Examples:
Here’s a simple checklist to help you get started:
👉 Related: What is content marketing?
Evergreen content is one of the smartest investments you can make in your content marketing strategy. It builds authority, drives consistent traffic, and delivers long-term ROI, without needing constant updates or promotion.